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Peter Sheldon – Marketing your Mobile Application

Peter Sheldon of GetElastic highlights some great information for building a mobile phone application.

So you’ve invested in building an iPhone, Android or Blackberry app. Now it’s time for your marketing team to drive adoption of the app, so you can justify the investment to your execs. Try following these top 7 marketing tips to get your customers to download, install and use your app.

On Your Web Store

Market your app on the homepage (or any content slot) on your Web store. Use your merchandising engine to present the app download banner if your users search or browse for items related to the app platform. For example, show your iPhone app banner when customers search or browse for anything related to an iPhone. If your customers are searching for iPhone related goods, chances are they own an iPhone and would use your app.

1-800 flowers and Barnes and Noble promoting their iPhone Apps…

Amazon.com promoting their new Android App…

Keep Reading…

Thinking about building a mobile app? What are some of your favorites? We would love to know! Leave us a comment on the blog or @strandsrecs

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